Yoga, Health, and Wellness Articles + Recipes

If you have a deep passion for flows, poses, and breathwork, you may have already considered starting your own yoga business. Starting a business is a great way to share your passion for yoga and may help you make connections in the wider health and wellness industry. However, getting a yoga business off the ground can be harder than nailing your first headstand. You must approach your passion with an eye for profitability and will be forced to make tough decisions as a business leader. You’ll also need to find ways to raise funds to book venues, market your new company, and expand your client base. If successful, this can completely transform your way of life and help you form a deeper connection with your passion for downward dogs or dancer’s poses.

For the modern yoga world, 2015 was a time of reckoning. The veneer of yoga lifestyle branding dulled further and the un-photoshopped belly continued to garner greater market appeal. Both grassroots and corporate entities that staked claims in the once vast frontier are now scrambling to stay ahead of the digital winds that are shaping the new paradigm.